Raised Eyebrow Blog

There’s a lot of birth talk around the office these days. On top of Emira’s rapidly approaching due date, I find the birth of a new year often turns one’s thoughts to past accomplishments and new beginnings.

We’ve got one more birthday coming up on February 1, as our studio celebrates its tenth anniversary. It’s a little dumbfounding, I’ll admit, to think that it was ten years ago that Emira and I set out on our own and hung out our shingle – in some ways it seems the time has passed in a heartbeat, while in others it feels like a lifetime ago that we were working in a corner of my bedroom.

Beyond moving our desks out of my apartment, we’ve passed a few milestones in the last ten years. I’d like to mention just a few:

• Our first client was the Vancouver Recital Society, who we’re delighted to report is still working with us. (This past year, in addition to supporting online sales for their 2009-10 season, we also launched enhancements to their home page design along with a brand-new blog.)
• In 2005, we hired our first employee – the brilliant and witty Chris Torgalson, who we’re proud to say is still a member of our team. Since then, we’ve expanded to a staff of six.
• We’ve launched hundreds of websites for hundreds of clients, ranging from social justice activists, to research institutions, political parties, health agencies, and international consumer product manufacturers. The variety has been staggering and hugely inspiring – there’s never a day when our clients don’t teach us something new.
• When we founded Raised Eyebrow in 2000, Content Management Systems were new, and mostly in use on large, enterprise-level websites. We coded our websites by hand, page by page. For about five years now, though, we’ve been developing sites using open-source CMS platforms: first Typo3, now Drupal and WordPress.
• We’ve navigated a constantly evolving technological environment, that has seen changes such as the spread of broadband access, which made online audio & video widely accessible, and the dawn of Web 2.0 and social media.
• Emira and I published our book for women entrepreneurs, distilling the wisdom we’d earned in building Raised Eyebrow into a guidebook that encourages both budding and established entrepreneurs to build businesses that reflect their values and care for their staff, clients & communities.
• We’ve begun offering workshops on social media, publishing with WordPress, and other topics. Watch for more of these in 2010 and beyond – we’re excited about extending our longstanding commitment to sharing knowledge into this new context.

We set out ten years ago to create a small, sustainable business doing what we love, and it’s incredibly rewarding to look around and see what we’ve built over the course of a decade – with a lot of help from our amazing clients and staff. We’ve got ambitious plans for the next few years, too – but right now it feels good to pause briefly and raise a virtual glass to celebrate how far we’ve come.

Is there a better term for “nonprofit”? A recent article by Dan Pallotta at Harvard Business blogs begins, “Anyone who has thought about it for more than a nanosecond agrees that ‘nonprofit’ is about the worst possible summary we could give of ourselves and our work.” He goes on to argue that the nonprofit sector could stand to define itself in terms of what it is, rather than what it is not. (It’s a great post, and well worth reading, as are the unusually thoughtful comments that accompany it.) Pallotta’s suggestion is we move to using the term “Humanity Sector.”

This isn’t the first time I’ve come across the idea of renaming the nonprofit sector. Tom Suddes makes a compelling case in favour of using “for impact” instead — though personally, I’m not sure that distinguishes this sector from the business & government sectors in any useful way. Surely we all want to make an impact? (That being said, if you ever get to hear him talk about fundraising, do yourself a favour and go — he has some amazing insights and a great deal of charm.)

I’m also not convinced of the “humanity” moniker, because the nonprofit sector includes a lot of organizations that really don’t focus on humanity — there are astronomy educators and environmental justice warriors and all kinds of other groups for whom “humanity” isn’t the emphasis. I’ve heard “third sector” (which feels awkward & low-priority), “non-governmental” (okay, but uninspiring), “community profit” (can’t the community profit from corporate & governmental work as well?), and “public benefit” (see “community profit”) — but none of those work for me either.

Although I love the idea of moving away from “nonprofit,” I’d really like us to find an option that is both broadly inclusive of the wide variety of organizations within the sector, and clearly distinct from the focus of for-profit and governmental actors. Because the key differences that mark nonprofits are legal in nature, perhaps “nonprofit” is the simplest option.

But there is one other suggestion I quite like, with a couple of reservations: “the delta sector,” as proposed by Robert K. Ross in The Chronicle of Philanthropy. Yes, it sounds a bit like a Star Trek reference. But here’s his pitch:

Robert K. Ross, president of the California Endowment, a health foundation in Los Angeles, says he’s got just the word: “delta,” the Greek letter that signifies change. So, no more talk about the “nonprofit sector,” he said at the closing session of the National Conference on Volunteering and Service.

It’s now the “delta sector.”

“We need to be more intentionally about change and transformation,” he said. “Business as usual is leaving too many families broken and too many families and folks with hopelessness and despair.”

I’m not a hundred percent sold on “delta sector” — I’m not sure it works for arts organizations (or many conservative groups that actively resist change), and I’m also not convinced that change is a worthwhile motive in and of itself — but I like the sentiment behind it, and indeed behind all these ideas. It warms my former-English-major heart that so many good people are putting so much brain power towards thinking about the importance of language, and I’d love to see the nonprofit / for impact / humanity / delta sector wrestle with this some more and see if we can’t come up with a better name.

Vacation’s only just over, but we are hitting the ground running here at Raised Eyebrow, and there are just two days left to apply for our Front-End Developer posting. If you’re passionate about clean code and building fabulous websites, and you’re looking for a position where you can learn from some of the best code artisans in town and work for clients who are making the world a better place, look no further.

We offer a friendly and healthy workplace, a client list that includes national and local nonprofits, mission-driven businesses, and government agencies, and a very competitive salary & benefits package. If you (or someone you know) might be a fit, please check out our posting & send your resume & cover letter in by 5:00 PM on Thursday, January 7th.

We’re expanding our team here at Raised Eyebrow, and this time we’re looking for a Front-End Developer/Themer — someone who loves building websites, and is looking to extend their skills with Drupal and WordPress.

Beyond our roster of fantastic, progressive clients, we offer a positive & healthy work environment, beautifully remodeled heritage office space, and a team of web experts who love what we do and are keen to share knowledge and produce top-notch work.

Intrigued? Know someone who might be a fit? Check out the job description and get in touch.

We are very proud to unveil a project we’ve been working on for several months now: a redesign of policyalternatives.ca, the online home of the Canadian Centre for Policy Alternatives. Canada’s leading progressive research institute, the CCPA is a prolific publisher of reports and studies, books, articles, commentary and fact sheets on issues ranging from income equality to environmental policy, privatization of public services, and beyond.

They are highly respected, but like many organizations working towards policy change, they don’t always reach as broad an audience as they might hope; not many people have the time and inclination to read an in-depth research report, so in recent years they have been creating more bite-sized, easy-to-digest content in both written and multimedia formats. As the range of content has grown, though, so has the need to cross-reference related materials — so the CCPA’s website needed to both invite visitors to browse through an extensive library in an intuitive and approachable way, but also allow people seeking more in-depth content to locate related materials quickly and easily. (One of our developers describes the complex interrelationships between the CCPA’s publications as “like Facebook for documents.”)

Their five year-old website, although rich in content and highly trafficked, didn’t offer visitors any way to easily share the CCPA’s content with their social networks, whether through Facebook or Twitter, or even through their own publications, blogs or presentations. Exchange of ideas is the CCPA’s raison d’etre, so it stands to reason that above and beyond extending the website’s “share this” features, the organization would benefit from encouraging online visitors to use and share its content — and they do, using a Creative Commons license.

This project was a complex one on several fronts, as we wrestled with improving navigation through the site (both via menus and site links as well as with improved search tools); updating the site’s look and feel; and migrating the extensive site content (along with the aforementioned relationships between content items) from a commercial CMS platform into Drupal.

Oh, and we also set up a shopping cart (for books, memberships, donations and journal subscriptions).

There’s a real sense of accomplishment here at Raised Eyebrow when we look at the final result, but of course on the web, there’s no such thing as a final edit. Our best hope, in fact, is that we’ve helped to create a solid platform upon which the CCPA can continue to build and extend over the coming years. So while right now we are celebrating the grand opening, the real fun in some ways is still to come. I’m sure we’ll see the CCPA continue to play a leadership role when it comes to presenting research online in accessible and innovative ways.

Here at Raised Eyebrow, while we have experimented with dozens of Content Management Systems (CMS’s), these days we mostly build websites using either Drupal or WordPress.

Why these two CMS’s, of the thousands of content management systems available? Both CMS’s share several key qualities:

• They’re open-source projects. Over the past few years, Raised Eyebrow has increasingly turned to open-source software options because of the flexibility and security they offer.
• Both WordPress and Drupal boast huge communities of developers and widespread adoption; those are important things to look at when working with open-source software, because we like to see a critical mass of people who are invested in making the software better, both on the coding side and from the end-user perspective.
• They offer a rich and robust feature set, both within the core CMS and in terms of the plugins (or in Drupal parlance, modules) that are available — plugins and modules help us extend the base functionality of your site with features such as photo galleries, event calendars, interactive forms, shopping carts, and so on.
• Perhaps the most compelling reason we’ve chosen these two, though, is that our clients like using them. The interfaces are user-friendly; the software is reliable; and the basic functions that our clients need (from uploading a file attachment to creating new pages and blog posts) are available, easy to use, and intuitive. (I won’t claim that there aren’t things I wouldn’t change if I could wave a magic wand — but of the CMS’s we’ve tested, these two are far and away at the top of the heap.)

So how do you choose which one is appropriate for your project? Drupal & WordPress are very different systems, with different strengths and weaknesses. Here’s a quick overview of some of the distinguishing features of each CMS.

Drupal

Drupal welcome screen

Community focus: Drupal has extensive functionality for allowing people to interact with one another via your website. Creating accounts; logging in to access special content — or create their own; connecting with one another — all of these are possible with a Drupal site, so if your short- or long-range plans include turning your website into a social hub for your visitors, Drupal is a better choice.

Editing a page in Drupal

Editing is seamless: In Drupal, if you have administrative privileges, and you are logged in, you can edit your content simply by navigating to the page you want to update, and clicking an unobtrusive “Edit” tab. Many people find this a particularly intuitive approach to site editing. (Not only that, but Drupal is so profoundly customizable that if you want to, you can create custom themes for different areas of your site — so your back-end could look totally different from your front-end, should you feel so inspired.)

Specialized content types in Drupal

Built for dynamic content: Drupal has some very clever ways of cross-categorizing content, so if you have the kind of website where you want content to appear in multiple places based on various categories you assign to it, Drupal may be just right for you. And it’s often the better choice for managing complex kinds of content, where a simple 2-field “Title” and “Body” editing screen won’t suffice.

Highly modular & extensible: The underlying architecture of Drupal is quite flexible, and the CMS can be adapted for a wide variety of purposes. Drupal is like a Swiss Army knife or a food processor: it is many tools in one, and you can choose to use it for one task or several. WordPress is much more specific in its function: it does a handful of things and does them very well, but it isn’t the right tool for every job. (On the other hand, if you need a simple site, Drupal may be overkill, and you could spend a lot of time turning off the features you don’t want.)

Greater investment required up front: Drupal’s out-of-the-box configuration is somewhat limiting, and most people prefer to customize it pretty heavily. This requires not only a solid understanding of HTML and CSS, but also of PHP and of Drupal’s underlying architecture, which has a fairly steep learning curve. As a result, Drupal sites tend to cost more to set up, though the initial investment is well worth it if you plan to extend your site’s functionality to take advantage of Drupal’s flexibility.

WordPress

WordPress's editing screen looks quite different from your site's front-end. This is the screen I see while editing the blog post you're reading.

Built for blogging: I personally find Drupal’s blogging capabilities somewhat limited — for example, creating blog category lists, tag clouds and date-based archives is rather onerous in Drupal, whereas in WordPress they take a matter of minutes to set up. WordPress was first developed as blogging software, and it shows: its blogging features are well thought-through and have been polished by years of improvements.

WordPress's Media Library gives you easy access to all the files you've uploaded to your site: images, PDFs, media files, etc.

Easy-to-use file management: WordPress’s “Media Library” feature allows you to browse through all the files you’ve uploaded to your site — images, PDFs, multimedia files, whatever they might be — in a clean, attractive & easy-to-use interface. It makes managing your files and inserting them into your blog posts and site pages a much easier task.

Smart spam filtering: Because of WordPress’s blogging focus, the developers had to pay close attention to managing spam. (Blogs attract a lot of spam via comments and pingbacks.) WordPress comes bundled with spam-filtering software that does a remarkably good job — and moreover, its comment-management features are well thought-out and simple to use.

The WordPress Dashboard gives you an overview of activity on your blog or website.

Quick to install and configure: WordPress is famous for its 5-minute install, and it really does live up to its name. Although that doesn’t mean you’ll have a fully-functioning website in 5 minutes, it works well “out of the box” for most simple sites & blogs. As a result it is often less costly then Drupal to set up.

Easy to theme: Both Drupal and WordPress have a great deal of flexibility with regard to visual design — you can make a site built in either CMS look beautiful via either free templates or by applying your own custom design. However, theming a Drupal site is a much bigger task than theming a WordPress site, unless you are simply going to download a free theme and slap it on your site. If you want to be able to tweak design details, in our experience, that’s a much faster job in WordPress.

If you aren’t planning to use WordPress’s blogging features, navigating through the CMS can be a little confusing, because blog posts are the primary focus in the menus, and page editing is less prominent. In this sense, its focus on blogging can be a weakness as well as a strength.

WordPress keeps your site’s back-end (that’s the area where you create & edit content) totally separate from the front-end (the part your visitors see). Some people (like yours truly) prefer this approach, where content is more or less divorced from presentation, whereas others prefer Drupal’s integrated editing options. In my experience, this is a highly subjective preference, and it’s worth trying both to see which feels better to you.

In Summary

As with most decisions about your website, you are well advised to consider the long-range goals of your site before selecting the CMS you’re going to use. If you foresee a highly dynamic website with complex content types, and/or community features such as member login areas, multiple blogs, or user-created content, Drupal may be better suited to the job. On the other hand, if your content management needs are relatively straightforward, or if you intend to have a blog-centered website, WordPress could be just right for you.

Still have questions? Please feel free to leave them in the comments & we’ll do our best to answer them.

This coming February, Raised Eyebrow will celebrate our 10th anniversary as an independent, privately owned business serving the nonprofit, business and government communities. When we started out, it was just the two of us – me and Emira – but now there are six of us, and we’re pretty pleased with how far we’ve come since those early days.

Last year, we published a book that we hoped would be of use to women starting their own businesses (or thinking about taking the entrepreneurial plunge) – and now we’re taking it a step further, and launching a Vancouver chapter of the Grassroots Business Association.

The goal of the Vancouver GBA is to provide a venue for local business owners to learn and share resources in a welcoming, non-intimidating environment. We’ll be meeting monthly, and the idea is for it to be as much about connecting with other small-scale entrepreneurs as it is about learning. Our sister group in Seattle has done a great job of bringing smart, creative people together who are doing what they love for a living, and we’re hoping to continue that tradition north of the border.

Our kickoff event takes place Monday, October 19th at 7 pm. (You can RSVP over here at Meetup.com.) We’re already seeing a huge response, which is both affirming and exciting. If you know any local entrepreneurs who might be interested, please send them to www.grassrootsbusiness.ca.

The past few weeks have been quiet here on our blog, and as often happens, that silence has been an indicator of just how busy things have been here at Raised Eyebrow headquarters. We’ve been putting the final touches on some exciting new websites that we’re very proud to share with the world. Two major redesigns have just launched – one for a wonderful nonprofit group here in British Columbia and the other for a foundation that’s changing the face of lung cancer research across the United States.

The Deaf Children’s Society of BC offers programs, support and resources for families of young children with hearing challenges that range from parent groups for new parents of deaf or hard of hearing infants, preschool and summer programs for young kids, to a library and bookstore where families can access print resources. Their small staff includes several speech-language pathologists and sign language instructors, and they came to us looking to extend the reach of the services they are able to offer through the web. We helped them extend their resources online through the use of instructional videos for new parents to learn sign language that can then be used with their children as they develop language and reading skills.

The new website is a clean but cheerful home for their fun, informative, instructional videos as well as detailed information about the society’s programs and services. Parents can learn sign language in child-sized portions – with signs grouped in themes like animals, colours, numbers, and of course the alphabet, which they can then use to help their young children with developing language skills.

Uniting Against Lung Cancer is a nonprofit foundation that formed in 2001 as Joan’s Legacy, in honour of 47 year-old New Yorker Joan Scarangello McNeive, who never smoked, but died after a valiant battle with lung cancer. Her family and friends rallied and established the foundation to fund research and raise awareness about the disease; over the years it has attracted partnerships with other family foundations, and now Uniting Against Lung Cancer serves as a connector for groups across the United States who are raising awareness and funds. To date, the foundation and its partners have awarded over $6 million in direct research grants in 20 different states.

We worked with Uniting’s staff and board to develop and implement a transition strategy for their online presence, as they re-branded from Joan’s Legacy to Uniting Against Lung Cancer. The new website better reflects the scope and reach of the foundation’s work, and showcases their mission, partners, and events in a design that evokes a deep breath of fresh air on a sunny day.

On a technical note: Both sites run on Drupal’s open-source CMS platform, which gives them a strong foundation on which to develop future site enhancements – something that’s increasingly top-of-mind for our clients. We’re finding that more of our clients are looking at an iterative approach to making site adjustments, and even after a major redesign such as these ones, there are often “wish list” items that we can add to a site over time. We find Drupal provides a robust framework that allows this iterative approach to work well.

Last week I blogged about Vancouver arts groups who are using Twitter to deepen their relationships with new and existing audiences, and I’d like to point to a couple more intriguing examples of social media tools finding new and wildly creative uses in the hands of arts organizations.

The first is an iPhone application I discovered recently, called The Extraordinaries. The Extraordinaries is a micro-volunteering application that enables iPhone users like myself to spend a couple of minutes here and there (I use it when I’m waiting at bus stops, or standing in line at the sandwich shop) tagging images for art galleries and libraries. (The current list of organizations who are benefiting from the service includes the Smithsonian, the Library of Congress, and the Brooklyn Museum, as well as groups from New Zealand, France, Portugal, Australia and Holland.)

Tagging — which is all I’ve been able to do via the app so far — is actually only the tip of the iceberg. The Extraordinaries’ website lists the following possibilities for future development:

• Translating a nonprofit’s Website into a foreign language
• Recording the GPS location of potholes and city infrastructure issues for municipalities
• Identifying birds for the Cornell Lab of Ornithology
• Tagging images for the Smithsonian
• Transcribing ancient texts for ReCaptcha
• Reviewing congressional bills for hidden pork
• Fact checking for reporters

I’m really excited about where this could go. I encourage my fellow iPhone users to check it out — and if your organization could benefit from this kind of micro-volunteering, why not apply to be a pilot partner?

The second story I want to share may already be familiar to those of you in the classical music community, but for the rest of you: Did you know there’s an opera being composed on Twitter?

Yes, you read that right. So far there are 7 acts, and the entire libretto has been written in 140-character bursts by Twitter users. From what I can make out, the plot is rather serpentine, but holy heck is this a fun project! Talk about crowdsourcing your content! Anyone can tweet a line of the opera by using the hashtag #youropera, or sending their tweet to @youropera.

The whole thing is a project of the Royal Opera House in London, rather a grande dame of the classical scene, known as a fancy-pants venue for ballet & opera. The Twitter opera is part of their Deloitte Ignite series, a 3-day festival that’s a smidge more avant-garde than the Opera House’s usual fare — but still, I have to give them props for going out on a limb. A Twitter opera might seem a risky venture for far smaller, edgier companies, and I applaud the ROH for stepping up and giving it a shot.

And you know, even if your company isn’t ready to let your Twitter followers write your next show, you can always follow the example of Next to Normal, the Broadway musical whose rise to success seems to have been at least partially fuelled by its clever use of Twitter.

What’s next? All I know is that the arts community is sure to keep uncovering innovative ways to use social media to create, connect and inspire. More news as it happens…

Between my personal background in — and passion for — music, and the fact that many of our nonprofit clients hail from the arts sector, I try to keep an eye on how arts groups are using social media to achieve their missions. In particular, lately I’ve been looking around on Twitter to see which Vancouver arts groups are doing interesting things in the Twitterverse. I’m excited to see how many organizations are reaching out to new and existing audiences via Twitter, and I thought it might be of interest to some readers to hear about some Vancouver arts organizations who are doing a lot with 140 characters.

My focus tends to skew towards music, and classical music in particular, so you’ll definitely notice that bias here. I’ve also tried to limit the list to groups who are twittering actively, and conversing rather than simply broadcasting one-way announcements.

• Chan Centre for the Performing Arts at UBC*: Rachel Lowry at the Chan is doing a fantastic job of highlighting all kinds of interesting arts news, as well as sharing information about their upcoming events.
• Many of the big performing arts groups in town are making good use of Twitter, including the Vancouver Symphony Orchestra, and The Arts Club. But the leader of the pack may be Ling Chan at Vancouver Opera, who has been doing a bang-up job of extending the opera company’s reach beyond the usual classical-music suspects. The opera’s Twitter feed features fun & interesting opera news, as well as exclusive offers for Vancouver Opera fans. In related social media news, the organization has been reaching out to bloggers as well, through their innovative Blogger Night at the Opera.
• World-renowned men’s choir Chor Leoni* has a great feed, which I believed is managed by arts marketer extraordinaire Bruce Hoffman. My favourite recent tweet from them pointed to a video of Bobby McFerrin leading the World Science Festival audience through a fascinating musical exercise.
  
• Pacific Cinematheque offers a delightful twist on the self-promotional announcement: each time they mention a film they’re screening, they include a quote from the script. (A recent example: “‘You’re wearing the wrong shade of lipstick, Mister.’ THE BLUE DAHLIA 9:20pm”.)
• Saturday Afternoon at the Opera, the CBC’s weekly opera show hosted by Bill Richardson (one of my all-time favourite Vancouverites), is relatively new to Twitter, but already making a splash with their contests to summarize opera plots in 140 characters.
• musica intima*, the a cappella (and conductorless) vocal ensemble with whom I used to sing, has a lively Twitter feed (though it seems to be on summer hiatus) written by two staff members and one of the group’s twelve singers. I particularly enjoyed the updates they posted while the group was on tour.
• The Dance Centre’s Twitter feed covers all things dance-related. I love that they write about everything from serious dance news to the latest episode of So You Think You Can Dance.
• For a couple of great examples of how festivals (whose “seasons” are short-lived by nature), check out the Vancouver Folk Fest, Vancouver Jazz Fest, and DOXA feeds.
• Pacific Baroque Orchestra is another Twitter newbie, but they’re posting actively about baroque & classical-era music and joining in the conversation.
• Finally, one of my favourite Twitter feeds comes from the Vancouver Public Library. They keep me up to date on everything from special collections I may not have heard about, to author readings, to branch closures. And they’re fun and funny.

Who have I missed? I’d love to hear of other examples. Please leave your suggestions in the comments.

(* = Raised Eyebrow clients)