Raised Eyebrow Blog

Happy 8th March, by lucaNRT on Flickr

Today, as we do every year, we’re closing our doors on March 8 to celebrate International Women’s Day. It isn’t a stat holiday here in Canada, but we like to honour it as a pseudo-stat, for several reasons.

One, we’re proud to be a women-owned business, and in our industry I’m pretty certain that still puts us firmly in the minority. (When we started out 10 years ago, I’m pretty certain we were the only web development shop in town that was women-run, but these days the landscape has thankfully shifted pretty significantly.) Although women are making great strides in the tech arena, we still have a long way to go in terms of achieving equity either in terms of raw numbers or on an economic level. Honouring International Women’s Day is a way for us to bring some visibility to women’s issues.

Two, we’ve always tried to create a work environment at Raised Eyebrow that’s healthy & balanced, and a big part of how we achieve that is by ensuring everyone who works here has a generous amount of time off. March is often a holiday-free zone (except in those years when Easter comes early), so it’s a great time to throw in a long weekend.

And three, taking the day off gives us a chance to celebrate the amazing women in our lives. In Italy, it’s traditional for men to give mimosa branches to their favourite women – here in Vancouver, cherry blossoms are probably easier to find.

We’d love to see more people and businesses in Canada celebrate International Women’s Day in big, visible ways. What are you doing to celebrate? Let us know in the comments.

If you’ve spoken with us recently, or visited the office, you’ll already be aware that my business partner Emira is beginning a new chapter in her life, as a mother. Her baby is due about two weeks from now (and yes, we do have a pool going, so feel free to chime in with your date picks), and Friday was her last day in the office for a while. She’s taking a few months of maternity leave — we’re not yet sure how long she’ll be away, and we’re just going to leave it up to her to decide when she’s ready to come back. (I suspect it won’t be too long before her curiosity gets the better of her and she can’t stand not being up to speed on our clients’ projects any longer… but our hope is that she takes all the time she needs to settle in and enjoy her time with her newborn.)

We’ll miss Emira’s strategic savvy, hyper-efficient planning, and of course her cupcake baking — but we are incredibly excited for her, and can’t wait to meet her wee one when he or she arrives.

In the meantime, I’ll be attempting to fill her shoes on the sales side, and will be stepping up my roles as project manager and strategist. And to make room for all that work, we’ll be getting some help on the design side of things (which is my usual bailiwick) from the stellar Paul Jarvis. Paul has been an admired colleague of ours for many years and we’re delighted to partner with him.

If you’ve got any questions about who’s doing what in Emira’s absence, please don’t hesitate to drop us a line. And meanwhile, please join us in wishing Emira an easy birth and a wonderful nesting time with her babe.

(Oh, and don’t worry – we’ll update you all when the baby gets here!)

Two years ago, Emira & I went to South by Southwest (AKA SXSW) for the first time, and presented a panel called “Boss Lady” that featured tips for online business owners from several of the savviest women entrepreneurs we know: Vickie Howell, Jenny Hart & Alex Beauchamp, all of whom appear in the pages of our book, The Boss of You. We had such a good time that we knew we wanted to go back as soon as humanly possible, though last year we were too busy getting our book out the door to attend the conference.

But this year we’re back, this time with a panel that we hope will prove helpful to geeks of both the design and techie varieties – both camps are in full force at SXSW’s Interactive conference, which is a pure, 24/7, all-out geekfest – who are looking to bring their values into their paid work, whether it’s by learning to work with clients in the nonprofit sector, creating apps that help mission-driven organizations work more effectively, or infusing some environmental or social-justice savvy into their workplaces. The panel’s called “Socially Conscious Geek: Makin’ Money While Doin’ Good”, and it takes place Saturday, March 13^th.

The topic was inspired by a topic our friend Noah Scalin (of Skull-A-Day and Another Limited Rebellion fame) spoke about at the 2009 HOW Conference. His focus was more on graphic design, since that’s his area of expertise, but when I asked him about riffing on his ideas for an interactive design audience, he shared his materials with me with typical generosity. (This is a guy who lives and breathes a DIY, share-and-share-alike mentality that a lot of designers could learn from. But that’s a topic for another day.)

This time I’ll be attending the conference solo, while Emira spends some time with her new baby; my co-facilitator for the session is Leif Utne, a friend and colleague who works for Zanby, a software company that specializes in supporting online social communities for change. Leif’s background includes a stint as the publisher of Worldchanging.org, and lots of experience building online communities; he’s also a journalist, activist and social entrepreneur.  Zanby is used to support The UpTake, a web video community that among other things was heavily involved in documenting the RNC and DNC prior to the 2008 election, and was also engaged in citizen vote monitoring during the election. He brings both amazing facilitation skills as well as a solid understanding of how businesses and nonprofits can work together in mutually beneficial ways.

We’ll be conducting our session in a highly interactive, inclusive format called a Core Conversation: Leif and I will be kick-starting the discussion and planting some seeds, but the idea is that whoever shows up will have a chance to step forward and contribute questions and ideas – so I’m really excited to see how it develops.

We’re hoping to address questions like:

• What is a socially conscious geek?
• How can I specialize in socially conscious work and earn a living wage?
• What are some of the unique opportunities and challenges of specializing in socially conscious work?
• What is the difference between non-profit and no-profit clients?
• How do I make the transition from corporate work to working with non-profit and/or mission-driven clients?
• What is the “triple bottom line” approach to business?
• What are some examples of alternative business models that are emerging among socially conscious geeks?
• How is socially conscious work different than “green” work?
• What are some examples of clients I might be able to work with as a socially conscious geek?
• How should I market myself to values-driven clients? Is it different from marketing to corporate clients?

Ultimately, though, the decisions about what we cover will rest with whoever shows up. So please help us spread the word – and if you’ll be at SXSW, we’d love to see you there!

There’s a lot of birth talk around the office these days. On top of Emira’s rapidly approaching due date, I find the birth of a new year often turns one’s thoughts to past accomplishments and new beginnings.

We’ve got one more birthday coming up on February 1, as our studio celebrates its tenth anniversary. It’s a little dumbfounding, I’ll admit, to think that it was ten years ago that Emira and I set out on our own and hung out our shingle – in some ways it seems the time has passed in a heartbeat, while in others it feels like a lifetime ago that we were working in a corner of my bedroom.

Beyond moving our desks out of my apartment, we’ve passed a few milestones in the last ten years. I’d like to mention just a few:

• Our first client was the Vancouver Recital Society, who we’re delighted to report is still working with us. (This past year, in addition to supporting online sales for their 2009-10 season, we also launched enhancements to their home page design along with a brand-new blog.)
• In 2005, we hired our first employee – the brilliant and witty Chris Torgalson, who we’re proud to say is still a member of our team. Since then, we’ve expanded to a staff of six.
• We’ve launched hundreds of websites for hundreds of clients, ranging from social justice activists, to research institutions, political parties, health agencies, and international consumer product manufacturers. The variety has been staggering and hugely inspiring – there’s never a day when our clients don’t teach us something new.
• When we founded Raised Eyebrow in 2000, Content Management Systems were new, and mostly in use on large, enterprise-level websites. We coded our websites by hand, page by page. For about five years now, though, we’ve been developing sites using open-source CMS platforms: first Typo3, now Drupal and WordPress.
• We’ve navigated a constantly evolving technological environment, that has seen changes such as the spread of broadband access, which made online audio & video widely accessible, and the dawn of Web 2.0 and social media.
• Emira and I published our book for women entrepreneurs, distilling the wisdom we’d earned in building Raised Eyebrow into a guidebook that encourages both budding and established entrepreneurs to build businesses that reflect their values and care for their staff, clients & communities.
• We’ve begun offering workshops on social media, publishing with WordPress, and other topics. Watch for more of these in 2010 and beyond – we’re excited about extending our longstanding commitment to sharing knowledge into this new context.

We set out ten years ago to create a small, sustainable business doing what we love, and it’s incredibly rewarding to look around and see what we’ve built over the course of a decade – with a lot of help from our amazing clients and staff. We’ve got ambitious plans for the next few years, too – but right now it feels good to pause briefly and raise a virtual glass to celebrate how far we’ve come.

Is there a better term for “nonprofit”? A recent article by Dan Pallotta at Harvard Business blogs begins, “Anyone who has thought about it for more than a nanosecond agrees that ‘nonprofit’ is about the worst possible summary we could give of ourselves and our work.” He goes on to argue that the nonprofit sector could stand to define itself in terms of what it is, rather than what it is not. (It’s a great post, and well worth reading, as are the unusually thoughtful comments that accompany it.) Pallotta’s suggestion is we move to using the term “Humanity Sector.”

This isn’t the first time I’ve come across the idea of renaming the nonprofit sector. Tom Suddes makes a compelling case in favour of using “for impact” instead — though personally, I’m not sure that distinguishes this sector from the business & government sectors in any useful way. Surely we all want to make an impact? (That being said, if you ever get to hear him talk about fundraising, do yourself a favour and go — he has some amazing insights and a great deal of charm.)

I’m also not convinced of the “humanity” moniker, because the nonprofit sector includes a lot of organizations that really don’t focus on humanity — there are astronomy educators and environmental justice warriors and all kinds of other groups for whom “humanity” isn’t the emphasis. I’ve heard “third sector” (which feels awkward & low-priority), “non-governmental” (okay, but uninspiring), “community profit” (can’t the community profit from corporate & governmental work as well?), and “public benefit” (see “community profit”) — but none of those work for me either.

Although I love the idea of moving away from “nonprofit,” I’d really like us to find an option that is both broadly inclusive of the wide variety of organizations within the sector, and clearly distinct from the focus of for-profit and governmental actors. Because the key differences that mark nonprofits are legal in nature, perhaps “nonprofit” is the simplest option.

But there is one other suggestion I quite like, with a couple of reservations: “the delta sector,” as proposed by Robert K. Ross in The Chronicle of Philanthropy. Yes, it sounds a bit like a Star Trek reference. But here’s his pitch:

Robert K. Ross, president of the California Endowment, a health foundation in Los Angeles, says he’s got just the word: “delta,” the Greek letter that signifies change. So, no more talk about the “nonprofit sector,” he said at the closing session of the National Conference on Volunteering and Service.

It’s now the “delta sector.”

“We need to be more intentionally about change and transformation,” he said. “Business as usual is leaving too many families broken and too many families and folks with hopelessness and despair.”

I’m not a hundred percent sold on “delta sector” — I’m not sure it works for arts organizations (or many conservative groups that actively resist change), and I’m also not convinced that change is a worthwhile motive in and of itself — but I like the sentiment behind it, and indeed behind all these ideas. It warms my former-English-major heart that so many good people are putting so much brain power towards thinking about the importance of language, and I’d love to see the nonprofit / for impact / humanity / delta sector wrestle with this some more and see if we can’t come up with a better name.

Vacation’s only just over, but we are hitting the ground running here at Raised Eyebrow, and there are just two days left to apply for our Front-End Developer posting. If you’re passionate about clean code and building fabulous websites, and you’re looking for a position where you can learn from some of the best code artisans in town and work for clients who are making the world a better place, look no further.

We offer a friendly and healthy workplace, a client list that includes national and local nonprofits, mission-driven businesses, and government agencies, and a very competitive salary & benefits package. If you (or someone you know) might be a fit, please check out our posting & send your resume & cover letter in by 5:00 PM on Thursday, January 7th.

We’re expanding our team here at Raised Eyebrow, and this time we’re looking for a Front-End Developer/Themer — someone who loves building websites, and is looking to extend their skills with Drupal and WordPress.

Beyond our roster of fantastic, progressive clients, we offer a positive & healthy work environment, beautifully remodeled heritage office space, and a team of web experts who love what we do and are keen to share knowledge and produce top-notch work.

Intrigued? Know someone who might be a fit? Check out the job description and get in touch.

We are very proud to unveil a project we’ve been working on for several months now: a redesign of policyalternatives.ca, the online home of the Canadian Centre for Policy Alternatives. Canada’s leading progressive research institute, the CCPA is a prolific publisher of reports and studies, books, articles, commentary and fact sheets on issues ranging from income equality to environmental policy, privatization of public services, and beyond.

They are highly respected, but like many organizations working towards policy change, they don’t always reach as broad an audience as they might hope; not many people have the time and inclination to read an in-depth research report, so in recent years they have been creating more bite-sized, easy-to-digest content in both written and multimedia formats. As the range of content has grown, though, so has the need to cross-reference related materials — so the CCPA’s website needed to both invite visitors to browse through an extensive library in an intuitive and approachable way, but also allow people seeking more in-depth content to locate related materials quickly and easily. (One of our developers describes the complex interrelationships between the CCPA’s publications as “like Facebook for documents.”)

Their five year-old website, although rich in content and highly trafficked, didn’t offer visitors any way to easily share the CCPA’s content with their social networks, whether through Facebook or Twitter, or even through their own publications, blogs or presentations. Exchange of ideas is the CCPA’s raison d’etre, so it stands to reason that above and beyond extending the website’s “share this” features, the organization would benefit from encouraging online visitors to use and share its content — and they do, using a Creative Commons license.

This project was a complex one on several fronts, as we wrestled with improving navigation through the site (both via menus and site links as well as with improved search tools); updating the site’s look and feel; and migrating the extensive site content (along with the aforementioned relationships between content items) from a commercial CMS platform into Drupal.

Oh, and we also set up a shopping cart (for books, memberships, donations and journal subscriptions).

There’s a real sense of accomplishment here at Raised Eyebrow when we look at the final result, but of course on the web, there’s no such thing as a final edit. Our best hope, in fact, is that we’ve helped to create a solid platform upon which the CCPA can continue to build and extend over the coming years. So while right now we are celebrating the grand opening, the real fun in some ways is still to come. I’m sure we’ll see the CCPA continue to play a leadership role when it comes to presenting research online in accessible and innovative ways.

Here at Raised Eyebrow, while we have experimented with dozens of Content Management Systems (CMS’s), these days we mostly build websites using either Drupal or WordPress.

Why these two CMS’s, of the thousands of content management systems available? Both CMS’s share several key qualities:

• They’re open-source projects. Over the past few years, Raised Eyebrow has increasingly turned to open-source software options because of the flexibility and security they offer.
• Both WordPress and Drupal boast huge communities of developers and widespread adoption; those are important things to look at when working with open-source software, because we like to see a critical mass of people who are invested in making the software better, both on the coding side and from the end-user perspective.
• They offer a rich and robust feature set, both within the core CMS and in terms of the plugins (or in Drupal parlance, modules) that are available — plugins and modules help us extend the base functionality of your site with features such as photo galleries, event calendars, interactive forms, shopping carts, and so on.
• Perhaps the most compelling reason we’ve chosen these two, though, is that our clients like using them. The interfaces are user-friendly; the software is reliable; and the basic functions that our clients need (from uploading a file attachment to creating new pages and blog posts) are available, easy to use, and intuitive. (I won’t claim that there aren’t things I wouldn’t change if I could wave a magic wand — but of the CMS’s we’ve tested, these two are far and away at the top of the heap.)

So how do you choose which one is appropriate for your project? Drupal & WordPress are very different systems, with different strengths and weaknesses. Here’s a quick overview of some of the distinguishing features of each CMS.

Drupal

Drupal welcome screen

Community focus: Drupal has extensive functionality for allowing people to interact with one another via your website. Creating accounts; logging in to access special content — or create their own; connecting with one another — all of these are possible with a Drupal site, so if your short- or long-range plans include turning your website into a social hub for your visitors, Drupal is a better choice.

Editing a page in Drupal

Editing is seamless: In Drupal, if you have administrative privileges, and you are logged in, you can edit your content simply by navigating to the page you want to update, and clicking an unobtrusive “Edit” tab. Many people find this a particularly intuitive approach to site editing. (Not only that, but Drupal is so profoundly customizable that if you want to, you can create custom themes for different areas of your site — so your back-end could look totally different from your front-end, should you feel so inspired.)

Specialized content types in Drupal

Built for dynamic content: Drupal has some very clever ways of cross-categorizing content, so if you have the kind of website where you want content to appear in multiple places based on various categories you assign to it, Drupal may be just right for you. And it’s often the better choice for managing complex kinds of content, where a simple 2-field “Title” and “Body” editing screen won’t suffice.

Highly modular & extensible: The underlying architecture of Drupal is quite flexible, and the CMS can be adapted for a wide variety of purposes. Drupal is like a Swiss Army knife or a food processor: it is many tools in one, and you can choose to use it for one task or several. WordPress is much more specific in its function: it does a handful of things and does them very well, but it isn’t the right tool for every job. (On the other hand, if you need a simple site, Drupal may be overkill, and you could spend a lot of time turning off the features you don’t want.)

Greater investment required up front: Drupal’s out-of-the-box configuration is somewhat limiting, and most people prefer to customize it pretty heavily. This requires not only a solid understanding of HTML and CSS, but also of PHP and of Drupal’s underlying architecture, which has a fairly steep learning curve. As a result, Drupal sites tend to cost more to set up, though the initial investment is well worth it if you plan to extend your site’s functionality to take advantage of Drupal’s flexibility.

WordPress

WordPress's editing screen looks quite different from your site's front-end. This is the screen I see while editing the blog post you're reading.

Built for blogging: I personally find Drupal’s blogging capabilities somewhat limited — for example, creating blog category lists, tag clouds and date-based archives is rather onerous in Drupal, whereas in WordPress they take a matter of minutes to set up. WordPress was first developed as blogging software, and it shows: its blogging features are well thought-through and have been polished by years of improvements.

WordPress's Media Library gives you easy access to all the files you've uploaded to your site: images, PDFs, media files, etc.

Easy-to-use file management: WordPress’s “Media Library” feature allows you to browse through all the files you’ve uploaded to your site — images, PDFs, multimedia files, whatever they might be — in a clean, attractive & easy-to-use interface. It makes managing your files and inserting them into your blog posts and site pages a much easier task.

Smart spam filtering: Because of WordPress’s blogging focus, the developers had to pay close attention to managing spam. (Blogs attract a lot of spam via comments and pingbacks.) WordPress comes bundled with spam-filtering software that does a remarkably good job — and moreover, its comment-management features are well thought-out and simple to use.

The WordPress Dashboard gives you an overview of activity on your blog or website.

Quick to install and configure: WordPress is famous for its 5-minute install, and it really does live up to its name. Although that doesn’t mean you’ll have a fully-functioning website in 5 minutes, it works well “out of the box” for most simple sites & blogs. As a result it is often less costly then Drupal to set up.

Easy to theme: Both Drupal and WordPress have a great deal of flexibility with regard to visual design — you can make a site built in either CMS look beautiful via either free templates or by applying your own custom design. However, theming a Drupal site is a much bigger task than theming a WordPress site, unless you are simply going to download a free theme and slap it on your site. If you want to be able to tweak design details, in our experience, that’s a much faster job in WordPress.

If you aren’t planning to use WordPress’s blogging features, navigating through the CMS can be a little confusing, because blog posts are the primary focus in the menus, and page editing is less prominent. In this sense, its focus on blogging can be a weakness as well as a strength.

WordPress keeps your site’s back-end (that’s the area where you create & edit content) totally separate from the front-end (the part your visitors see). Some people (like yours truly) prefer this approach, where content is more or less divorced from presentation, whereas others prefer Drupal’s integrated editing options. In my experience, this is a highly subjective preference, and it’s worth trying both to see which feels better to you.

In Summary

As with most decisions about your website, you are well advised to consider the long-range goals of your site before selecting the CMS you’re going to use. If you foresee a highly dynamic website with complex content types, and/or community features such as member login areas, multiple blogs, or user-created content, Drupal may be better suited to the job. On the other hand, if your content management needs are relatively straightforward, or if you intend to have a blog-centered website, WordPress could be just right for you.

Still have questions? Please feel free to leave them in the comments & we’ll do our best to answer them.

This coming February, Raised Eyebrow will celebrate our 10th anniversary as an independent, privately owned business serving the nonprofit, business and government communities. When we started out, it was just the two of us – me and Emira – but now there are six of us, and we’re pretty pleased with how far we’ve come since those early days.

Last year, we published a book that we hoped would be of use to women starting their own businesses (or thinking about taking the entrepreneurial plunge) – and now we’re taking it a step further, and launching a Vancouver chapter of the Grassroots Business Association.

The goal of the Vancouver GBA is to provide a venue for local business owners to learn and share resources in a welcoming, non-intimidating environment. We’ll be meeting monthly, and the idea is for it to be as much about connecting with other small-scale entrepreneurs as it is about learning. Our sister group in Seattle has done a great job of bringing smart, creative people together who are doing what they love for a living, and we’re hoping to continue that tradition north of the border.

Our kickoff event takes place Monday, October 19th at 7 pm. (You can RSVP over here at Meetup.com.) We’re already seeing a huge response, which is both affirming and exciting. If you know any local entrepreneurs who might be interested, please send them to www.grassrootsbusiness.ca.