I am personally a big fan of both Public Radio and “a clearly articulated vision of a better world that I want to live in”.

For such a short article this one hit the nail on the head. Close, intimate and personal is exactly what it takes to make an impact in the fundraising world – or any world for that matter. Why does it feel as though we are all getting farther apart?

The farther you get away from caring about and catering to the fundraiaing donor the closer you will move towards extinction.

I am very proud to own a company that help’s Schools, Churches and Non-profits with fundraising over in Atlanta Georgia and, like in any industry, I am amazed (on a daily basis) at how impersonal fundraising companies are getting with their products and services these days. We pick up accounts all the time because people just want you to be there and care about them – a novel concept…

I am doing what ever I can to make a positive impact in the fundraising arena but I would love to see more people making the fundraising industry a more personal place.

Kudos’s to Public Radio. They have managed to keep it personal and have produced some truly great shows over the years. Keep it up and you have my support as well!!!

Chris Manning, CEO
Community Fundraising Books

You make a living by what you make; you make a life by what you give…