A Novel Twist on Long Email Subject Lines
I received an email newsletter today from FontShop, one of the world’s great purveyors of fine typefaces, and I laughed aloud before I’d even opened it. Why? Check out this subject line:
Too Much News for a Newsletter Title | FontShop News | February 2009
Email marketing experts tell us that shorter subject lines result in higher open rates, so long as they’re long enough to be informative; they also tell us that it’s important to load up on keywords. Obviously FontShop ignored the keyword rule, and their cheeky subject line tells us that the only way they could keep it short was to get self-referential.
I love it. Brilliant choice, especially when your target audience lives & breathes marketing.
Here’s a link to the newsletter in question, in case you want to find out what passes for “too much news” in the world of typography.
April 16th, 2009 at 1:42 pm
[...] Examples of killer subject lines: – Cool tools for your digital delight (from an email sent by the always-fascinating Trendcentral) – Bad news (from an email sent by Mike Michalowicz, AKA The Toilet Paper Entrepreneur, in which he explains that he’s about to raise his prices, so I’d better act fast) – Too Much News for a Newsletter Title (a pleasantly cheeky subject line reported on the Raised Eyebrow blog) [...]