Friday Morning Links for Nonprofits
I have come across so much great content around the web this week that I can’t resist sharing some of the highlights:
- Nonprofit tech whiz Beth Kanter blogs on a subject I hear many of our clients asking about: “How Much Time Does it Take to do Social Media?” It’s a great attempt at quantifying the time & resources required to engage in social media, using a spectrum of different levels of investment (from Listen/Participate, through Generate Buzz / Sharing Your Story, to Community Building and Social Networking).
- Here’s another great social media post from Beth Kanter: “How Nonprofits Can Use Social Media: What are the key questions nonprofits should ask about social media training?“
- Are you using your analytics (i.e. website stats) effectively? Have you defined Key Performance Indicators that provide you with quantifiable data about the effectiveness of your website? Check out web analytics superstar Avinash Kaushik’s post, “Eight Rules for Choosing Web Analytics Key Performance Indicators.”
- Constant Contact, one of the email providers we work with, recently posted a great article on how nonprofits can use email to connect with their membership at holiday time. Now is the time to strategize about your holiday email marketing, so it’s a timely piece.
- If that one was up your alley, check out Wild Apricot’s tips to manage your year-end fundraising campaigns. There are some real gems in there; I particularly like their suggestion to “offer real-life glimpses into the life of your organization.”
- And just for fun, here’s a list of the top 903 albums of all time, as voted by listeners at KEXP — my favourite radio station, based in Seattle but broadcasting worldwide via their website. They expose me to new music, and as a listener-supported public radio station, they also inspire me with their creative fundraising efforts and passionate, authentic connection with their music-loving membership.
One more link to grow on: After a post-vacation inbox crisis, I was inspired to make some changes to how I manage my daily email, RSS, and Twitter feeds — and I blogged about the process of battling information overload over at The Boss of You.